SAN FRANCISCO -- A coalition of California cab companies have been informed they can sue ride-booking service Uber for advertising that it offers "the safest rides on the road", suggesting to riders that taxis are the more dangerous option to get around town.
A federal judge in San Francisco ruled Friday that the cab companies could proceed with most of their case, denying in part Uber's motion to throw out the suit.
The ruling handed a partial victory to the cab companies, which have for years vehemently opposed Uber and similar ride-booking companies like Lyft and Sidecar, which make smartphone apps that connect non-professional drivers directly with passengers. The services have rapidly become the preferred choice to traditional taxis in several cities.