Now it appears Uber are rolling out a bevy of "B" list celebrities to back up their assault on Taxi and Private Hire industries around the world.
The instant hail minicab app has won its battle against the mayor of New York City thanks to the backing of stars including Kate Upton.
The city council had been on the verge of introducing a cap on the number of vehicles uber and other car services could have on the road.
But Uber hit back with a huge public protest that appears to have forced mayor Bill de Blasio to kick the issue into the long grass.
Uber enlisted the support of Kate Upton and Neil Patrick Harris - among others - who tweeted their support. (To be honest, I had to google both so called celebs)
Upton wrote: "@BilldeBlasio Why do you want to return to days when only those in Midtown and Lower Manhattan could get a ride? #UberMovesNYC". Love to know the last time Kate Upton went for a drink in the Bronx!
And Harris said: "25,000 new residents use Uber in NYC each week. How is a fixed number of cars supposed to serve this demand for rides?"
Even New York governor Andrew Cuomo weighed in with support, saying in a radio interview: "I don't think government should be in the business of trying to restrict job growth."
Uber says it is attracting 25,000 new customers each week and is having to hire hundreds of drivers just to keep up with demand.
To show the effect of a driver cap, it even added a "de Blasio" tab on its smartphone app to show customers how long their cab would take to arrive if the limit was imposed.
Uber has been keen to emphasise that the original yellow taxi system, which the capping law would protect, is not beneficial to people living in New York's outer boroughs.
Two politicians from outer boroughs joined a pro-Uber rally to voice their support on Wednesday.
The city will now conduct a four-month study on the effect of Uber and other for-hire vehicle operators on the city's traffic and environment, and has ruled out a cap while this takes place.
Wonder if Uber will have a tab telling customers how much extra their fares will cost because of the gridlock caused by their expansion.
Or a tab with a running total of unnecessary deaths caused by the extra gridlock pollution
#Ubered has made it into the Urban Dictionary.
